Plump It! was created with unfailing passion and a clear vision to offer the latest innovative, effective and non-surgical solution to achieving plumper and fuller lips. Plump It! Volumising Lip plumper has taken the beauty world and social media by storm, known for its powerful ability to create plumper, fuller, and softer lips within minutes in a way that no other Lip plumper can. With an ever expanding range, all Plump It! products are paraben and cruelty free, as well as being vegan friendly.